camisinha

 

 

To encourage the use of condoms for the younger people, the Brazilian Ministry of Health has created a contest for design and advertising students to propose a new packaging for the government's free condom. My idea was to create a “first-person” communication from the product to the public, using the message "USE ME!", encouraging people to use it in a direct and fun way. The image of the condom on the packaging considers the huge product's public, since Brazil currently has a large number of people who don’t know to read, so it was important that the message was universal and understood by all. This package has the goal of generating a more youthful and contemporary communication, based on a clear message and with the capacity to reach as many people as possible.

 

 

 

category

packaging

 

YEAR

2017

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hello@cadubocai.works

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