aro swimwear

 

 

ARO is a Brazilian swimwear company with a strong brand manifesto. It wants to showcase the fierceness and diversity of real women with real bodies while using high-quality textiles and exclusive cuts and patterns, all within slow fashion industry that brings a sense of uniqueness and identity to the product. For its first international fashion show in Ukraine, we developed a catalogue self-entitled “Supernova Collection”, in which is included most of their products so far in six sub-collections. In order to reinforce the brand’s boldness and disruptive personality, we developed a visual identity for the catalogue with the main concepts of contrast and counterform. Every spread is unique and has its own photography behaviour, but together they bring an elegant beauty to an irreverent whole.

 

*All photo shootings were made through the client’s collaboration with different photographers and models. For further information, all people responsible were appropriately credited in the catalogue.

 

 

category

editorial

 

 

CREDITS

with Julia Aguiar

client Aro Swimwear — Isadora Ferrari e Dani Cavalher

year 2016

 

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