akera — identity

 

 

Akera is a Brazilian swimwear company that aims to demonstrate the importance of Brazilian culture and diversity. For the name, I looked for a word that sounded Brazilian but with a universal sound. The logo refers to the movement of waves. From typographical formal changes, the word follows the wave movement which gives a fluid feeling. The design system is colorful and vibrant to represent Akera's tropical environment.

category

naming

identity

 

CREDITS

strategist Louise Alves

client Magally Pinheiro

2016

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hello@cadubocai.works

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